AI in Marketing and Brand Management

E-mail: execinfo@gmu.edu

Phone: 703-993-2109

Fax: 703-993-2121

Artificial Intelligence in the field of marketing has developed into an industry standard to support critical functions with close to 51% of marketers currently using AI and an additional 27% expected to incorporate AI by 2019, according to Salesforce.

From customer service robots to smart analytics, AI is having a powerful impact on Marketing. This course will expand your understanding of how to design marketing strategies that leverage and incorporate AI as well as the dynamic impact of using AI in customer management, service management, and marketing analysis.

Covering all aspects of marketing and AI, from research and analysis to segmentation and targeting, participants come away with the knowledge to support the development of comprehensive marketing and business strategies for the cognitive economy.

The key course areas of Applied Artificial Intelligence and Marketing include:

  • 1) Marketing Strategy
  • 2) Marketing Execution and Digital Marketing.

The 2018 AIAI Learning System for Business Cognitist Program is included in your tuition for this course. The materials will be provided to you as the course begins.
  • Marketing, PR and communications managers
  • Both agency and organization-based marketing strategy and segment directors
  • Strategy-focused marketing and communication roles looking to improve their market analysis and conversion efficiency
  • Digital marketing directors and product marketing directors
  • Sales and marketing strategy roles
The AIAI Learning System captures the revolutionary methodology to become an AI business practitioner. Specifically targeted for adult learners, this system facilitates learning and helps students understand and apply the key principles.
  • Artificial Intelligence and Marketing Strategy
  • Essentials of Marketing Strategy in the AI economy
  • Applied Marketing Strategy and Decision-Making with AI
  • AI and Cognitive Alignment with Customers
  • AI: Marketing Research and Analysis
  • AI: Creating and Communicating the Value of Your Brand
  • AI: Introducing New Products: Successes and Failures
  • AI: Distribution Strategy and International Marketing
  • AI: Analyzing Segmentation and Targeting
  • Autonomous Use of Cognitive Data for Positioning Brand
  • AI: Predicting and Managing Customers’ Lifetime Value
  • Autonomously Measuring NPS, CSAT, and CES
  • Digital Media Planning with AI
To receive a Certificate of Completion, participants must complete any assessment, module, or exercise specified by the instructor before the assigned deadline.

100% attendance and participation are expected from participants.
Al Naqvi

Al Naqvi is a full-time professor at the American Institute of AI. He is the author of several books, book chapters, and journal articles in AI. His research focus is in deep learning, NLP, neural networks, and reinforcement learning. On the applied side, Naqvi’s research focus is on financial markets and supply chains. Using AI, Naqvi’s research is improving investment analysis by deciphering investor expectations via a technical and fundamental analysis of stocks. He has developed body of knowledge in various applied AI fields including marketing, supply chain, human resources, finance, and strategy/competitive intelligence. He is one of the most sought-after speakers at AI conferences and seminars. Professionals from over 300 companies have benefited from Naqvi’s trainings. Naqvi’s doctorate studies are from University of Liverpool with research focused on Applied AI. He holds MBA, MA in Political Science, and BS in Physics and Math. His machine learning training is from Stanford. He is a certified turnaround analyst and holds executive certificate from Darden, UVA.

J. Mark Munoz

J. Mark Munoz is a graduate of MBA and PhD in Management. He is Chancellor for International Operations at American Institute of AI and a tenured Full Professor of Management and International Business at Millikin University in Illinois, and a former Visiting Fellow at the Kennedy School of Government at Harvard University. He is a recipient of several awards including four Best Research Paper Awards, an international book award, a literary award, and the ACBSP Teaching Excellence Award among others. In 2016, he was recognized as the Distinguished Business Dean by the Academy of Global Business Advancement (AGBA). Aside from top-tier journal publications, he has authored/edited/co-edited more than twenty (20) business books including : Handbook on the Geopolitics of Business, Managerial Forensics, Advances in Geoeconomics, Global Business Intelligence and Business Strategy in the Artificial Intelligence Economy. He is Chairman/CEO of the international management consulting firm Munoz and Associates International and serves in several corporate boards worldwide. He is an Advisor to the AI Initiative at Harvard University.
Online Registration Coming Soon.

Additional Discounts: George Mason University Alumni are eligible for a 10% discount. Group discounts are also available for organizations registering three or more people for the same course.

For additional information, please contact us at execinfo@gmu.edu or (703) 993-2109

  • © George Mason University Executive and Professional Education
  • LinkedIn
  • Twitter
  • Facebook